Senior PPC Specialist

  • Job Reference: 22001657_1518021474
  • Date Posted: 7 February 2018
  • Recruiter: BLOC
  • Location: Crawley
  • Salary: £25,000 to £32,000
  • Sector: Digital Marketing
  • Job Type: Permanent
  • Duration: 0 Weeks
  • Work Hours: Full Time

Job Description

My client is a well-established, global Travel brand who have an exciting opportunity for a PPC Specialist to join the team out of their offices South of London.

The PPC Specialist will manage campaigns hands on covering the UK & Ireland markets, across multiple brands. You will support the PPC Manager and be part of a strong in-house Biddable Media team. There will also be opportunity for you to get involved in some Paid Social and Display campaigns.

Some of the day to day duties include;

  • Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms - including but not limited to Google, Bing and Yahoo
  • Manage campaign review and optimisation strategy
  • Manage ad creative and copy by creating, expanding and structuring campaigns and adgroups
  • Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
  • Monitor click fraud and report to Account Managers at Search Engines
  • Manage and resolve any competitor brand bidding issues
  • Use AMO bid management tool to manage bid strategies and generate reports
  • Track all spend and performance, and take corrective actions where required


Key skills required;

  • Proven track record managing PPC campaigns hands-on with at least 6 months experience
  • Have excellent oral and written communication skills
  • Must have excellent attention to detail and the ability to effectively multi-task
  • Reconciliation of budget spend, analyse click and conversion data and ad expenses
  • Great knowledge and understanding of PPC methods and tools
  • Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
  • Capable of managing large keyword campaigns
  • Effective team player in a cross-functional group
  • Delivery on volume and budget, across multiple sites and platforms simultaneously



As Paid Search Specialist you will be rewarded with a generous base salary and first-class benefits package including heavily discounted holidays! The office is located a short distance from the train station with a free shuttle bus taking you to and from the office. There is also an option to work from home 1 day per week for the right candidate.

Keen to learn more? Don't delay and apply now! Alternatively, contact Alex Tykocki at Bloc Digital on or call 01202 203 318 for a confidential discussion.

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