Performance Marketing Manager- London
My client is a technology platform that connects millions of consumers to financial and legal advisers, including independent financial advisers, mortgage brokers, solicitors and accountants. The search facility available to consumers has been described by The Times as the "only database in the UK which lists truly independent financial advisers".
As performance marketing manager, you will be working within the consumer team and be responsible for driving growth across PPC, affiliates and paid social to generate consumer enquiries via the website. The majority of your time will be sent on PPC but you will also need to have knowledge of affiliates and partnership relationships.
Being responsible for the consumer team, you will understand the growth and demand in the market and feed insights/ deliver reports to the marketing team. Here is what you'll get stuck in to:
Devise and implement performance marketing strategy for consumers
Scale affiliate programme from a currently small baseline
Test paid social, display and other digital channels
Work closely with Google, Bing, Affiliate networks and Facebook to implement their best practices
Regular alignment with the consumer marketing team to tell the companies story and optimise creative
You will need the following experience:
3-4 years experience in Performance Marketing, specifically with PPC, Affiliates and Paid Social
Hands on experience of optimising PPC and paid social accounts
Managed and scaled affiliate programmes
Worked for an online brand optimising for leads or transactions, either client or agency side
Strong analytical skills and able to articulate results to the wider business
Proficient user of Microsoft Excel, Google Analytics, Google Ads, Facebook Business Manager, Google Tag Manager and other relevant tools
Fluent in English
This role is paying up to £55k plus benefits.
If this is of interest, please get in touch asap. Sharing your CV on your application would be really helpful. First steps will be an informal chat with myself and we can go from there. Natasha Read on or call 01202 203 319.
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