Online Marketing Executive (PPC)

  • Job Reference: 22001934_1525351252
  • Date Posted: 3 May 2018
  • Recruiter: BLOC
  • Location: London
  • Salary: £175 to £225 Per Day
  • Sector: Technology
  • Job Type: Contract
  • Duration: 26 Weeks
  • Work Hours: Full Time

Job Description

Online Marketing Executive (PPC)

London

Summary of role
The successful applicant will work alongside the Online Marketing Manager, with a focus on
running our PPC activity for our Banking vertical, looking after the day to day management of
accounts and to identify efficiencies. We innovate by using in-house, tailored technologies like
offline conversions imports; and work closely within a cross functional team to collaborate and
ultimately grow as individuals. After all, we are the number one in paid market share for
financial products.; specifically Credit Cards.

Key Responsibilities
o Increase conversion by optimisations to account, keyword, ad-copy and landing pages
o Run experiments to optimise campaigns so we're best positioned for key and seasonal
events
o Identify new growth opportunities involving keywords and the use of audiences
o Analyse data and identify actionable insights towards targets
o Maintaining and developing timely reporting for vertical and management teams in
addition to ad hoc reporting for key stakeholders

Skills required:
o Commercial experience in PPC, having managed campaigns through Google Adwords
and Bing Ads
o High proficiency in excel, in particular with pivot tables, vlookups and formulas
o An understanding of marketing attribution
o Audience-based bidding and re-targeting
o Google Analytics experience

Desirable Skills
o Experience of channels such as social media, advertising, and display would also be
beneficial

Bloc Digital Talent Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.