The role sits within the property division and reports into the CRM Manager. A newly created temporary role. You will have a mixture of responsive design and technical skills including exceptional HTML email template build understanding, capability and experience, as well as a basic understanding of data structure.
You will play a key role in the Marketing team by building robust email templates and campaigns including dynamic modules through the email service provider and managing the data required for personalisation.
Manage internal and external tracking applied to all campaigns
Producing effective, responsive email designs and builds from scratch in HTML5, CSS3 and retrieving data from JSON object.
Create and maintain dynamic email content including the use of data values for personalisation, dynamic creative and offer variations.
Experience with JSON objects
Establish best practices for exceptional email deliverability across multiple IPs and resolve any delivery issues
Monitor email activity to proactively identify problems, and measure brand performance relative to spam complaints, bounces, spam traps, blacklisting and spam/junk filtering
Proofing all email campaigns, ensuring rendering is correct
Testing for spam scoring and rendering across all major email clients and browsers
Ensuring accurate, consistent and timely completion of email builds
Provide a problem solving and `point of escalation` technical support function with regards to resolving email rendering and appearance issues
Solid experience of Responsys is a must-have
Previous experience in client or agency-side email team producing strong HTML emails
You should have agreat understanding of web and mobile design,with a focus on e-mail.
Experience of design and layout - fluency with Photoshop, typography and image optimisation
Expertise in all aspects of email marketing including coding, deliverability, bounce handling, etc.
Ability to develop re-usable code and modular templates
Knowledge of SQL
Experience of working with relational databases
Excellent attention to detail and QA experience
Strong communication skills with the ability to explain/justify solutions to non-technical people
Bloc Digital Talent Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.