Head Of Performance Marketing (Retention Marketing Focus)

  • Job Reference: 22001526_1498552553
  • Date Posted: 27 June 2017
  • Recruiter: BLOC
  • Location: London
  • Salary: £80,000 to £90,000
  • Bonus/Benefits: Benefits
  • Sector: Digital Marketing
  • Job Type: Permanent
  • Duration: 0 Weeks
  • Work Hours: Full Time

Job Description

Head of Performance Marketing (Retention Marketing focus), c. £90k, Central London, Hyper growth brand

I'm pleased to be supporting a Series C funded hyper growth brand who are located in the heart of Central London. Due to continued expansion they are looking to hire a Head of Performance Marketing. Candidates are required to have an excellent background in Retention / Email Marketing with a good understanding / knowledge of Digital Acquisition (Paid Media) channels.

Reporting into the CMO, as Head of performance Marketing you will take ownership of the Retention & Acquisition Marketing strategy and manage a team of 10 who are split between these 2 activities. This is a global role with main markets being the UK, North America, and Germany. More locations will be added throughout the year. All Digital Marketing activity is undertaken in-house.

Responsibilities include;

- Overall responsibility for the performance of the brands email & paid acquisition channels across all geographies and verticals
- Be the stakeholder and advocate for customer data, product and technology requests your teams need be world class
- Manage the paid acquisition team to achieve revenue goals at the right CPA; continuing to grow the team by identifying new channel and technology opportunities
- Manage the email (and retention) team to make sure the brand has the great teams and technology to build the most effective and efficient email business
- Evaluate and implement new performance channel opportunities such as inserts and TV.
- Tender and work with agencies/ freelancers where appropriate
- Exceed targets whilst managing the budget. Be part of creating the forecasts and budgets to reflect your strategy for growth.

Skills and background required include;
- You will need to demonstrate that you work effectively in teams, can leave your ego at the door, and will collaborate effectively with your peers.
- An inspiring leader with proven expertise in coaching and developing teams.
- Clear and analytical thinker who loves using data to make decisions
- Really interested in all marketing technologies with a passion to see how they can improve a business
- You're hands on: the brands a start-up so this role requires you to lead by example, get your hands dirty and motivate your team and others by getting involved in the day to day.
- Entrepreneurial and ambitious
- Proven experience of driving growth and performance to a budget in a fast-growing company. Hands on experience of both Email Marketing and PPC is a distinct advantage
- Proven background of managing teams and developing talent

As Head of Performance Marketing you will be rewarded with a generous bonus and stock options package. The office is located between Tottenham Court Road and Holborn tube stations.

Keen to learn more? Don't delay and apply now! Alternatively contact Alex Marriner, Practice Manager - Digital Marketing (Senior Appointments) at Bloc Digital on or call 01202 203 301 for a confidential discussion.

Head of Performance Marketing (Retention Marketing focus), c. £90k, Central London, Hyper growth brand

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