German PPC / SEM Manager

  • Job Reference: 22001494_1499765372
  • Date Posted: 11 July 2017
  • Recruiter: BLOC
  • Location: London
  • Salary: £45,000 to £50,000
  • Bonus/Benefits: Benefits
  • Sector: Digital Marketing
  • Job Type: Permanent
  • Duration: 0 Weeks
  • Work Hours: Full Time

Job Description

German SEM / PPC Manager, c. £50k, London, Travel brand

I'm pleased to be working with an established airline who are part of a wider travel group and have offices located across Europe. Due to expansion they are seeking a German native speaking SEM Manager to join the team in Central London. This role will require travel to the German office every few weeks.

As SEM Manager you will be tasked with managing their global PPC campaigns whilst also supporting SEO. As there are 1+ million keywords, ideally you will have worked on large scale, and complex campaigns from within a digital agency environment. You would have also worked with clients who are ecommerce / sales driven, and worked with a bidding tool, ideally DS3 as this is what the brand are currently using.

Key Responsibilities:
- Define PPC roadmap, to include account audits, keyword research, bidding approach, mobile strategy and RLSA approach.
- Manage in-house PPC to ensure campaigns are planned, managed and monitored to deliver optimal ROI. Manages agencies and suppliers as needed.
- Provides recommendations for, and implements, improvements to keyword lists, PPC account structure and targeting.
- Carries out the planning, implementation, managing and monitoring of SEO campaigns to improve organic rankings and deliver booking and revenue targets.
- Runs regular technical SEO audits, and implement recommendations to optimise SEO performance.

Skills and background required;
- German native speaker and fluent in English
- Demonstrable hands on PPC experience (agency or client side)
- Knowledge of SEO beneficial
- Google AdWords certification; expert in Google Analytics, DS3 (or similar)
- Data analysis; ability to identify actionable insights from large data sets

As German Search Marketing Manager you will be rewarded with a generous base salary and up to 50% discount on flights and holidays.

Keen to learn more? Don't delay and apply now! Alternatively contact Alex Marriner, Practice Manager - Digital Marketing (Senior Appointments) at Bloc Digital on or call 01202 203 301 for a confidential discussion.

German SEM Manager, c. £50k, London, Travel brand

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