Digital Marketing Director (Spanish Speaker)

  • Job Reference: 22001548_1500287136
  • Date Posted: 17 July 2017
  • Recruiter: BLOC
  • Location: Paris
  • Salary: 70,000 to €85,000
  • Bonus/Benefits: Bonus & Benefits
  • Sector: Digital Marketing
  • Job Type: Permanent
  • Duration: 0 Weeks
  • Work Hours: Full Time

Job Description

Digital Marketing Director (Spanish speaker) , c. €75k, Paris, Online Retail

I'm pleased to be supporting an Online Retail brand who are steeped in history and have evolved during their 70 years of being established. They now have a brand new and exciting opportunity for a Digital Marketing Director to join the business at their HQ in Paris, France. This role requires candidates to speak Spanish to at least business level, and have a strong background across both Acquisition and Retention Marketing channels.

As Digital Marketing Director you will support a team of 6 with an annual budget of €1.3m focused mainly within the Spanish & Portuguese markets. The position will be about driving the business to the next level of Digital Marketing across channels that include SEM, SEO, Display, Programmatic, Paid Social, Affiliation, CRM, Loyalty, & Email marketing. Ideally you will have a background from the Online Retail space, however other fast paced consumer focused sectors will also be considered.

Apart from a generous base salary, you will also be rewarded with a performance related bonus, first class benefits package that will include relocation assistance to candidates who are based outside of France.

Key responsibilities include;
- Own the brands Digital Marketing strategy (with a focus on Performance Marketing and CRM plans) and lead all aspects of execution and optimization
- Manage the Digital Marketing budget (€1.3M) and allocation per channel to maximize revenue from both acquisition and retention activities
- Innovate the digital marketing strategy and seek out new ways to drive value / efficiency and customer engagement
- Manage Performance Marketing and CRM teams (6 people) and be part of the brands Management team delivering continuous improvement and ROAS efficiency
- Monitor and analyse relevant KPIs per channel to proactively identify opportunities that maximize ROI, CLTV ROAS, traffic growth, active/new clients
- Work closely with analytics team to improve tracking, reporting, and attribution model (MTA)
- Monitor market and competitor trends and steal with pride internally and externally
- Collaboration with cross-functional teams (trading, UX, product, etc) on relevant projects
- Identify opportunities for testing and optimization

Key background and skills required include;
- Solid expertise in managing Digital Marketing activities including SEM, SEO, Display, Programmatic, SMO (paid), Affiliation, CRM, Loyalty, Retention/Acquisition email marketing, segmentation, email marketing platforms (i.e. Adobe Campaign, Neolane) with proven tracked record of success
- Proven analytical and numerical aptitude: Passion for digital marketing analytics and delivering data-driven insights that fuel budget and revenue optimization decisions
- Hands-on experience on driving growth by using digital marketing tools & platforms
- Spanish (professional level), & English (professional level)
- Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders
- Ability to work within an international company across functional and internal teams
- Strong drive and commitment towards achieving targets
- Strong organizational skills and attention to detail.
- Comfortable working in and contributing to a fast-paced, team-based environment.
- Proven ability to influence stakeholder and senior leaders, and manage organizational change

Keen to learn more? Don't delay and apply now! Alternatively contact Alex Marriner, Practice Manager - Digital Marketing (Senior Appointments) at Bloc Digital on or call +44 (0)1202 203 301 for a confidential discussion.

Digital Marketing Director (Spanish speaker) , c. €75k, Paris, Online Retail

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